Emerging Director | Specializing in AI-Driven, Plot-Twist Viral Ads Since 2019, Pei has been working as a film and advertising director, collaborating with numerous commercial brands and directing various ad campaigns to date. With a strong focus on theater, installation art, design, music, and fashion, he enjoys capturing wild, imaginative ideas from everyday scenes. Specializing in narrative-driven, plot-twist viral ads, he has developed a keen ability to accurately capture brand tone through continuous creative accumulation. Partner Brands: Tmall Genie, DingTalk, Loctek, GAC Toyota, Taote App, Tmall 11.11, Mengniu, Tmall Global, Dear Ice Cream, Savar, Alibaba International Station, Sangu, De'Longhi Coffee Machines, Ant Group, Nescafé, Guruido… Artists Collaborated With: Li Xian, Wutiaoren, Ao Ruipeng, Li Xiaoran, Liu Duanduan, Duan Aojuan, Tian Jiarui, Liu Yijun, Wu Jinyan, Jia Nailiang, Phoenix Legend, R1SE, Mao Buyi, Rocket Girls 101, Eileen Gu, Song Yanfei, Xu Weizhou, Ouyang Nana, Yin Zheng, Brad Pitt, Xue Zhaofeng…