Emerging Director | University of Sussex – School of Film Education 2017: MA in Filmmaking (Directing), University of Sussex, UK 2015: BA in Radio & Television, School of Journalism, Huazhong University of Science and Technology Bilingual Director (Chinese & English) Genres / Production Types: Brand story short films, commercial documentaries, brand manifesto films, attitude-driven films, product feature TVCs, music videos, short films, comedy创意TVCs, interstitial ads for TV series and variety shows, and more. Artistic Approach & Philosophy Contradiction and romance coexist within emotion, breathing life into imagery. I prefer using non-actors or actors with an "everyday" quality to create emotional cinematic tension. At the same time, I strive to effectively combine animation, VFX/CG, AIGC, and other visual languages through creative thinking. From pre‑production creative planning through shooting to post‑production, I aim to reduce communication friction while achieving a high level of mutual understanding. Each project is not only about delivering a high‑quality piece of work but also about helping brands connect with their audience through high‑impact storytelling and communication. Select Clients: ARMANI, P&G, L'ORÉAL, BIOHYALUX, HBN, YA-MAN, Head & Shoulders, Pantene, Rejoice, SASSOON, Schneider Electric, TINECO, Chery Automobiles, VOYAH, IM Motors Notable Collaborations with Celebrities: Zhang Yixing (Lay Zhang), Tan Weiwei, Yang Lan, Anita Yuen, Hao Ruoqi, Wu Lei, Zhang Chaoyang, Ayanga, Lin Gengxin, Ma Long, He Jiong, Du Haitao, Xie Na, Peng Yuchang, Ding Zeren Song Yanfei, Fan Chengcheng, Zhu Zhengting, Huang Minghao, Bi Wenjun, and more.